Also called as Product Listing Ads (PLAs), Shopping Ads can achieve much more results than Text Ads.
How it work?
- Shopping ads are a type of pay-per-click (PPC) advertising that appear in search engine results pages (SERPs) when someone searches for a product. These ads typically include a product image, title, price, and a link to the product page on the advertiser's website.
- A shopping ads company can help businesses create and manage their shopping ad campaigns to drive traffic to their website and increase sales. This may involve:
- Setting up a Google Merchant Center account, which is required for running shopping ads on Google.