A display remarketing campaign is a type of online advertising that targets people who have previously visited a website but did not convert or take a desired action, such as making a purchase. With display remarketing, the company can show targeted ads to these people as they browse other websites on the internet, with the goal of bringing them back to the original website and encouraging them to convert.
A display remarketing company can help businesses create and manage their remarketing campaigns to drive more conversions and revenue. This may involve:
Setting up a remarketing campaign on advertising platforms such as Google Ads or Facebook Ads
Creating ad creative and messaging that effectively targets the audience and encourages them to convert
Using tracking codes to target people who have visited specific pages on the website, such as the product pages or shopping cart pages
Developing a bidding strategy that optimizes for the best cost per conversion or return on ad spend (ROAS)
Continuously monitoring and optimizing the campaign to achieve the desired results
Overall, working with a display remarketing company can be an effective way for businesses to re-engage potential customers who have shown interest in their products or services, and increase the likelihood of converting them into paying customers. By leveraging the expertise of a display remarketing company, businesses can be confident that their campaigns are being managed effectively and efficiently, leaving them with more time to focus on other aspects of their business.